Business Case on Nike

Nike Logo

Last week, we were asked by our professor to read a business case about Nike. In class, we were asked to discuss what happened to the Nike case in our respective groups and identify the ethical issues faced by Nike in the past. during the discussion, the class were exchanging ideas and insights about the said case. In addition, we were also asked to identify the possible alternatives the company can take to solve this issue. After the discussion of the case, we followed again the seven steps on solving ethical issues in general. This is where I was able to better appreciate the lessons taught to us prior to this business case activity. Through this reading activity, I was able to apply the lessons learned in class.  
                                                         

Phil Knight

It made me realize how crucial it is to take into consideration all the factors which may affect the stakeholders. As a business, one must be more aware as to how the operations of the business (regardless as to where) and not just become aware once a problem arises--and this will only cost more for the company. It would always be better to check on the whole business (not just one function, e.g Marketing) even those which are outsourced, so that further damage to the company may be avoided. Also, as the leading brand in the industry, it would also be good to set an example to other competitors so that they may also do the same for their company. Hence, becoming ethical does not only end to one company, but extends to the whole industry. It would also serve as a benchmark as to how the competitors will follow the said example of the leading company.  This will increase the quality of the product, and at the same time become a more effective and sustainable company in the future. It was an experience which they learned from, and will help them become more concerned and aware as to how their actions will affect their stakeholders. Not only will this boost the reputation of the company, it shall also help the community become more sustainable for all the stakeholders of the community.